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Campaign Design

I have led the creation of dynamic campaigns for major sales, brand events, and the launch of our sub-brands, ensuring a cohesive brand message across all platforms. These campaigns were designed to engage audiences, drive sales, and build awareness, with each one tailored to align with specific business goals and market trends. From concept to execution, I’ve managed every aspect to ensure successful outcomes and a lasting impact on the brand’s visibility.

Digital Advertising

Static

A major part of this role is developing ads for Meta and Google platforms. With constantly changing algorithms and consumer behavior, it was essential to stay updated on new trends and promotions. We used data and analysis to create high-performing concepts, staying flexible and ready to adapt based on performance and audience response.

Motion

With a basic understanding of motion graphic design, I recognized the growing shift towards video content on platforms. To stay competitive in digital advertising, I quickly adapted to creating video content regularly. Along with using motion software, we also brought in talent to capture video footage during our photo shoots.

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Catalogs, Brochures & Postcards

I have developed expertise in creating a variety of mail print pieces, a crucial element of many marketing strategies, particularly in the 4th quarter of the year. With an eye for design and a focus on maximizing impact, I’ve worked on everything from promotional flyers to detailed catalogs, ensuring each piece effectively reaches its target audience during this high-demand period. My experience spans a range of styles, tailored to align with both seasonal trends and specific brand goals.

Collaborations and Partnerships

Artists, Bespoke Post, Peanuts, Alzheimer's Association,